Badge Pick-Up is located on the 2nd level outside the Grand Ballroom.

Welcome to The 2025 Pinnacle Experience! Get ready for three days of exciting and insightful information you need to propel your business forward.

Acquiring new customers today is harder than ever. Companies are facing stalled deals, declining website traffic, and a growing sense of frustration with ineffective, outdated marketing strategies.

With trust in brands at an all-time low, the rise of AI, and shifts in buyer behavior, traditional approaches to sales and marketing simply won't cut it any longer. In this session, Lead Sales Consultant Connor DeLaney will expose the hard truths about what’s really holding businesses back and what they need to do to become the most known and trusted brand in their market.

Attendees will learn how to break free from industry norms and achieve lasting business success through trust, transparency, and a focus on what matters most to buyers.

Discover how artificial intelligence is revolutionizing the way businesses analyze conversations to reveal actionable insights. This session explores the latest AI tools and strategies that transform customer and employee interactions into data-driven opportunities for growth. Learn how to leverage AI to enhance sales performance, drive revenue, and improve team productivity. Gain practical tips to implement these technologies and stay ahead in a competitive market.

Panelists:

Andrew Martin, VP New Services @ Marlimar

Spencer Havemann, Account Executive @ Siro - have image

Zach Nader, Sales Director @ SalesAsk

Moderator: Jay Schneider, Senior Editor, Pro Remodeler

Get to know Wells Fargo! Dan Morrison, Group Editor of Pro Remodeler interviews Andrew Burbank, Relationship Manager-AVP @ Wells Fargo.

Grab some coffee and a snack while you get to know your fellow attendees.

Your general manager suddenly quits. A homeowner backs out of a project. A competitor's top salesperson contacts you saying they want a job. A long time team member asks for a raise and threatens to quit if they don’t receive a specific amount. Challenging scenarios like these—and a lot more— happen frequently to design build and home improvement professionals. But what is the best response? Is there a formula? The answer lives in leadership best practices. This workshop is designed to help businesses create aligned and high-performing teams. Through discussion of real-life situations, and hands-on exercises, this session focuses on the greatest issues facing leaders today and how best to handle them.  

Most people set goals that are too safe, too small, and too easy. But while staying comfortable may feel secure, it also limits growth. This workshop will challenge you to set big, scary goals— the kind that lead to transformation. Scary goals push us past the boundaries of what feels possible and allow us to tap into our true potential. This immersive session helps you define your goals, create a mental blueprint for success, and gain the tools to achieve your vision. Whether you're an emerging professional or an established industry leader, you’ll leave with strategic insights and an actionable path to chart a confident, intentional path forward. 

Is your tech stack nicely integrated and humming along like a well-oiled machine or is it a bit cobbled together with some redundancy and a touch of frustration? In this hands-on workshop you’ll explore how to assess and maximize your existing tech, while building a strategy for future additions. Through in-depth exercises and real-world scenarios, you'll gain a better grasp of your current tools and walk away with clear action items to enhance the overall efficiency of your business. With individualized content designed for both experts and more casual users, this session meets you wherever you are on your technology journey. 

Get to know Siro! Dan Morrison, Group Editor of Pro Remodeler interviews Spencer Havemann, GTM of Siro.

In today's fast-paced business world, effective leadership requires more than just vision; it demands action, accountability, and motivation.  Home Genius Exteriors aligns its leadership development around three central tenets: Teach, Track, and Inspire, offering a structured yet dynamic approach to leading teams toward success. 

This talk provides practical strategies and real-world examples to help leaders teach with authority, track precision, and inspire with purpose, transforming their teams and organizations. Teach, Track, and Inspire has enabled Home Genius to grow from $2.7 million to $161 million in five years, and CEO Jeff Gunhus will share specific action items you can immediately implement in your own business.

Celebrate excellence in our industry as Pro Remodeler honors individuals and companies making remarkable contributions in operations, customer service, community impact, design, craftsmanship, and industry service. We want to take this opportunity to recognize achievements that inspire us all.

Join us for an evening of fun, food, and networking! Enjoy heavy hors d'oeuvres, an open bar, and plenty of laughs as players from Chicago's own ComedySportz entertain with a lively comedy sketch. Connect with fellow attendees and sponsors in a relaxed, engaging atmosphere you won’t want to miss.

AI isn’t coming — it’s already here. And the best teams are putting it to work. Join Siro’s Spencer Havemann — former business owner and now Sales Leader – for a session packed with specific ways your team can use AI every day to save time and win more deals.

In under 30 minutes, you’ll learn how to:

• Instantly generate smarter, more personal follow-ups

• Spot easy wins like rehash and cross-sell opportunities

• Coach your team faster — without hours of ride-alongs
   

Fuel up with breakfast and walk away with a few bright ideas you can actually use.

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Grab your coffee and get ready for an exciting Day Two! It kicks off with an inspiring keynote address, followed by an engaging exhibit hour to connect with our Partners. The day continues with dynamic breakout sessions and more opportunities to learn, network, and grow. Get ready for a full day of insight, innovation, and inspiration!

Get to know Marlimar! Dan Morrison, Group Editor of Pro Remodeler interviews Andrew Martin, VP New Services of Marlimar.

In this session, explore proven strategies to grow your client base, boost your sales, and make your services more appealing to homeowners. Learn techniques to attract new leads, effectively close deals, and create flexible project options that fit homeowner needs and budgets. Walk away with actionable insights to help your company stand out in a competitive market and drive meaningful growth.

Panelists:

Eric J. Brown, Director, Contractor Engagement, Exterior Product Sales @ CertainTeed

Ron Kammes, Regional Sales Manager@ Synchrony Financial

Andrew J. Burbank Senior Relationship Manager @ Wells Fargo

Moderator: Jay Schneider, Senior Editor, Pro Remodeler

Dan Morrison, Group Editor of Pro Remodeler interviews Rom Kammes, Regional Sales Manager with Synchrony Financial. Get to know Synchrony Financial! 

In this interactive keynote, longtime Second City creative executive Kelly Leonard (author of the best-selling book, "Yes, And") will speak to the skills that made stars of everyone from Bill Murray to Tina Fey and how those same skills can be used in work environments to foster more agile and successful collaborations. Additionally, attendees will get to practice some of the exercises that Second City has used with everyone from Major League Baseball players to FBI hostage negotiators and scientists working with the Gates Foundation. 

Key takeaways include learning how a "yes, and" mindset can open new doors and deepen existing relationships; how evidence-based bespoke exercises can help you foster greater connections; and techniques that will help you manage difficult conversations.

Spend an hour exploring the Partner Tables and connecting with the businesses that support our industry. This is your chance to learn more about their products, services, and innovations while building valuable relationships. Don’t miss this opportunity to discover how our Partners can help elevate your business!

In this panel discussion moderated by Paul Burleson, you will hear from home improvement pros who excel at marketing, process creation, lead gen, and leadership. Each of the panelists will share their experiences and expertise, talk about what they’re seeing in the market, how they navigate through uncertainty, some of the biggest professional challenges they’ve encountered and how they were able to solve them.

Moderated by Michael Anschel, our esteemed panelists will share lessons learned for navigating the remodeling process, from the design team to implementation in the field, to contract language, and of course, client communication. Take away some proven strategies for success from some of the best in the biz.

Most people set goals that are too safe, too small, and too easy. But while staying comfortable may feel secure, it also limits growth. This workshop will challenge you to set big, scary goals— the kind that lead to transformation. Scary goals push us past the boundaries of what feels possible and allow us to tap into our true potential. This immersive session helps you define your goals, create a mental blueprint for success, and gain the tools to achieve your vision. Whether you're an emerging professional or an established industry leader, you’ll leave with strategic insights and an actionable path to chart a confident, intentional path forward. 

Is your tech stack nicely integrated and humming along like a well-oiled machine or is it a bit cobbled together with some redundancy and a touch of frustration? In this hands-on workshop you’ll explore how to assess and maximize your existing tech, while building a strategy for future additions. Through in-depth exercises and real-world scenarios, you'll gain a better grasp of your current tools and walk away with clear action items to enhance the overall efficiency of your business. With individualized content designed for both experts and more casual users, this session meets you wherever you are on your technology journey. 

Your general manager suddenly quits. A homeowner backs out of a project. A competitor's top salesperson contacts you saying they want a job. A long time team member asks for a raise and threatens to quit if they don’t receive a specific amount. Challenging scenarios like these—and a lot more— happen frequently to design build and home improvement professionals. But what is the best response? Is there a formula? The answer lives in leadership best practices. This workshop is designed to help businesses create aligned and high-performing teams. Through discussion of real-life situations, and hands-on exercises, this session focuses on the greatest issues facing leaders today and how best to handle them.  

Grab some coffee and a snack while you get to know your fellow attendees.

Many business leaders find themselves trapped in daily operations, unable to step back and focus on strategic growth. Mark McClanahan, President of Mosby Building Arts, reveals five proven tactics to develop leadership within your team and empower them to run the business so you can confidently exit day-to-day tasks and concentrate on scaling your business successfully.

Dan Morrison, Group Editor of Pro Remodeler interviews Eric Brown, Director of Contractor Engagement @ CertainTeed and Zach Nader, Sales Director @ SalesAsk

You and your business will be successful as a result of your actions (and habits) not your dreams. In this panel session, moderated by Mark Richardson, we will share some success habits and stories by some of the leaders in the industry. Come with an open mind, see how you measure up, and learn how to take your game to the next level.

The Remodeling Mastery Award acknowledges an individual who has demonstrated mastery in innovation, growth and excellence throughout their career in the remodeling industry. Last year’s award winner was Brian Gottlieb.

Grab some tasty hors d'oeuvres and a cocktail while you pair up with a fellow attendee to test your knowledge in a fun Chicago-themed trivia game while enjoying the smooth sounds of the Harrison Jazz Ensemble. Prizes will be awarded!

On our final day, dive into insightful leadership sessions and engage in dynamic roundtable discussions tackling hot topics in the industry. It’s a day designed to spark meaningful conversations, share ideas, and leave you inspired to lead and innovate.

Power100 CEO Greg Cummings will provide valuable insights into what the most successful home improvement leaders are doing to grow their companies, how leaders can be both passionate and practical, the importance of having the right team in place, and setting realistic goals.

Discuss leadership approaches tailored to the home improvement industry. Share experiences and gain strategies to lead teams and drive success.

Join this engaging roundtable, moderated by Paul Burleson, to explore effective marketing strategies tailored to the home improvement and design-build industries. Participate in lively discussions, share insights, and discover innovative approaches to promote your services, enhance outreach, and grow your business.

Explore key leadership strategies for success in the design-build industry. Share experiences and gain insights to inspire and lead your team effectively.

Grab some coffee and a snack while you get to know your fellow attendees.

How do you scale a creative, high-touch remodeling business without losing what makes it special? In this session, Matt White shares how Neil Kelly—a legacy design-build firm with over 75 years of excellence—redesigned its internal systems to foster both structure and innovation. Learn how his team crafted a company-wide roadmap that streamlined communication, improved margins, and empowered designers to thrive creatively within a consistent client experience. Through real-world examples and lessons from the field, Matt will explore how the right guardrails don’t stifle creativity—they enable it.

A.J. Ballantine, CEO of Cornerstone Remodeling, understands the chaos that arises from disorganized business operations. He’ll share his experience scaling his company from $2 million to $10 million in just four years, emphasizing how effective systems transformed that chaos into order. In this session, he will explore methodologies like RCA, Value Stream Mapping, and Lean Six Sigma, along with real-life stories of reducing the sales cycle by 50% while increasing closing rates and gross profit. Discover how to create peace, efficiency, and a structure that allows your business to thrive independently.