How do you scale a creative, high-touch remodeling business without losing what makes it special? In this session, Matt White shares how Neil Kelly—a legacy design-build firm with over 75 years of excellence—redesigned its internal systems to foster both structure and innovation. Learn how his team crafted a company-wide roadmap that streamlined communication, improved margins, and empowered designers to thrive creatively within a consistent client experience. Through real-world examples and lessons from the field, Matt will explore how the right guardrails don’t stifle creativity—they enable it.